Service Designer & Facilitator

Jacqueline To worked with DesignJam to shape our web presence and brand as a previous service designer. She was also a co-facilitator with Zahra Ebrahim at the Toronto "TrafficJam" BigTent event. 

She's a creative entrepreneur and change maker. Propelled by her need to help others visualize their ideas and communicate stories, Jacqueline’s work is drawn to civic engagement, design research and participatory design initiatives. Jacqueline has over six years of professional experience in marketing and communications in the public and private sector. She is also a service designer for DesignJam, an educational skills service for social entrepreneurs.

Location: 
Toronto
Organizations: 

DesignJam "TrafficJam" is an all-day innovation jamboree – a curated open space guiding more than a hundred design leaders & design learners, sharing ideas, tools & perspectives, to better understand & address a complex problem. Nicknamed "TrafficJam," DesignJam Toronto gathers young leaders, mentors, teams and aspiring entrepreneurs to conceive innovative user experiences and activate ideas to improve mobility in the Greater Toronto & Hamilton Area.

Design Jam 
 

The theme: “TrafficJam”: How can we improve mobility in our region?

Finding & meeting challenges & opportunities for improving traffic & transit in the Greater Toronto & Hamilton Area (GTHA) through design thinking, innovation & entrepreneurship.

 

How can we improve mobility in our region?


Facilitators & Mentors

Our spotlight is slated to feature great people including:

  • Adam Lawrence, service innovation director & co-initiator of Global Sustainability Jam, GovJam & Service Jam, the world's biggest service design event
  • Jennifer Leonard, founder of Brand New Ways, IDEO alumna, co-author of Massive Change
  • Peter Stoyko, Industry Canada service designer whose work visually unpacks urban mobility
  • Matti Siemiatycki, U of T expert in transportation policy, infrastructure, and planning
  • Roger Keil, York University research chair whose work illuminates global suburbanization
     

Workshop choices include

Creating
Better Futures

Strategic foresight

Mapping Mobility
Visual thinking & visual production

Making Systems Human-Centred
Service design thinking

Designing Flourishing Business
Sustainable business architecture

 

Schedule

9–10:30 am  Welcome, Orientation, Lightning Talks
10:30–12 am Morning Workshops
12–1:30 pm Food, fuel, music
1:30–3 pm Afternoon Workshops
3:30–4:15 pm   Workshop Reports & design critique
4:15–5pm Expert feedback & panel

 


For more information please contact: designjam@ocadu.ca

 

Ontario Centres of Excellence logo   Ontario Network of Entrepreneurs logoMaRS logo

 

Organized by Strategic Innovation Lab (sLab) as part of OCAD University's Campus Linked Accelerator (CLA), DesignJam has support from OCE and ONE in partnership with MaRS and OCADU's Imagination Catalyst. We draw from methods and insights developed in OCADU's Strategic Foresight & Innovation (SFI) community, a unique graduate program creating new kind of designer: a strategist who sees the world from a human perspective and re-thinks what is possible; an innovator who imagines, plans and develops a better world.

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