What can design teach the world of business? And what might business bring to design? With the business world finally focusing on innovation, design has become a new (if ill-understood) priority for managers and leaders. But the real innovation isn't the need for more products and services but to innovate what business, itself, means and how it functions. Nathan Shedroff is a pioneer in interaction and experience design and serial entrepreneur who now focused on how design and sustainability can inform and transform business as we know it.