DesignJam "TrafficJam" is an all-day innovation jamboree – a curated open space guiding more than a hundred design leaders & design learners, sharing ideas, tools & perspectives, to better understand & address a complex problem. Nicknamed "TrafficJam," DesignJam Toronto gathers young leaders, mentors, teams and aspiring entrepreneurs to conceive innovative user experiences and activate ideas to improve mobility in the Greater Toronto & Hamilton Area.

Design Jam 

The theme: “TrafficJam”: How can we improve mobility in our region?

Finding & meeting challenges & opportunities for improving traffic & transit in the Greater Toronto & Hamilton Area (GTHA) through design thinking, innovation & entrepreneurship.


How can we improve mobility in our region?

Facilitators & Mentors

Our spotlight is slated to feature great people including:

  • Adam Lawrence, service innovation director & co-initiator of Global Sustainability Jam, GovJam & Service Jam, the world's biggest service design event
  • Jennifer Leonard, founder of Brand New Ways, IDEO alumna, co-author of Massive Change
  • Peter Stoyko, Industry Canada service designer whose work visually unpacks urban mobility
  • Matti Siemiatycki, U of T expert in transportation policy, infrastructure, and planning
  • Roger Keil, York University research chair whose work illuminates global suburbanization

Workshop choices include

Better Futures

Strategic foresight

Mapping Mobility
Visual thinking & visual production

Making Systems Human-Centred
Service design thinking

Designing Flourishing Business
Sustainable business architecture



9–10:30 am  Welcome, Orientation, Lightning Talks
10:30–12 am Morning Workshops
12–1:30 pm Food, fuel, music
1:30–3 pm Afternoon Workshops
3:30–4:15 pm   Workshop Reports & design critique
4:15–5pm Expert feedback & panel


For more information please contact:


Ontario Centres of Excellence logo   Ontario Network of Entrepreneurs logoMaRS logo


Organized by Strategic Innovation Lab (sLab) as part of OCAD University's Campus Linked Accelerator (CLA), DesignJam has support from OCE and ONE in partnership with MaRS and OCADU's Imagination Catalyst. We draw from methods and insights developed in OCADU's Strategic Foresight & Innovation (SFI) community, a unique graduate program creating new kind of designer: a strategist who sees the world from a human perspective and re-thinks what is possible; an innovator who imagines, plans and develops a better world.

Torch Lecture: Incubating the Future of Design Education with Debera Johnson

How can we incubate the future of design education and change the world at the same time? Get an inside look and meet some of the key people and projects that have shaped the success of the Pratt Institute's Centre for Sustainable Design Strategies. Both a platform to launch a green business and a design consultancy for world projects, the Incubator offers a unique way to use the power of networks, collaboration and community to get things done.

This workshop enables you to experience, in a simulation, the co-creation of the business model of a new enterprise, with the other stakeholders from inside and outside the organization (founder, employee, customer, community etc.), using a new visual studio approach to designing flourishing business.